Some luxury purchases lose value the second you own them. But not all. A few high-end purchases that appreciate over time can actually build wealth, not just flex status.
If you know what to buy, spending can be smart, not just stylish. Here’s what to buy, why it gains value, and what to know before you invest.
Best Luxury Purchases That Appreciate Over Time
Not all luxury buys lose value. These 10 high-end purchases often increase in worth if you know what to look for.
1. Luxury Watches
Watches from Rolex, Patek Philippe, and Audemars Piguet are not only beautiful but are built to last. Many limited editions and discontinued models go up in value thanks to craftsmanship, scarcity, and brand loyalty.
Check out why luxury watches do better as an investment, according to one study.
What to know:
Original boxes and papers matter. Stick to iconic models for better long-term growth.
2. Classic Cars
Some vintage cars like the Ferrari 250 GTO or early Porsche 911s don’t just hold value, they skyrocket. They’re rolling pieces of history that collectors fight over.
What to know:
Maintenance is key. Original condition and mileage can make or break appreciation.
3. Fine Art
Blue-chip artists like Warhol or Basquiat often see their value climb at auction. For connoisseurs and collectors, art is more than a luxury item. It’s a status symbol and tax shelter.
What to know:
Stick to known names or emerging artists with gallery representation. Provenance (art’s ownership history) is essential.
4. Rare Wine
Investment-grade bottles, especially from Bordeaux and Burgundy, get better (and rarer) with age. As supply decreases, prices tend to rise.
What to know:
Proper storage is non-negotiable. Even the best wine loses value if it’s not kept at the right temp and humidity.
5. Designer Handbags
Think Hermès Birkin, Chanel Classic Flap, or rare Louis Vuitton collabs. These are valuable luxury purchases that often resell for more than retail.
What to know:
Condition, material, and rarity drive resale prices. Always keep receipts.
6. Investment Jewelry
Brands like Cartier, Van Cleef & Arpels, and Tiffany hold long-term value, especially when demand outpaces production.
What to know:
Timeless designs and precious materials perform best. Vintage pieces can fetch a premium.
7. Precious Metals & Coins
Gold, silver, and rare coins offer both intrinsic and collector value. These are go-to options for people seeking passion assets that feel tangible.
What to know:
Rare coins appreciate faster than bullion. Get pieces graded by a reputable third party.
8. High-End Real Estate
Location still reigns. Prime properties in global hotspots like NYC, London, Tokyo tend to appreciate over decades.
What to know:
Short-term fluctuations happen, but long-term gains favor well-located, high-quality homes. Consider nearby infrastructure projects and zoning changes.
9. Rare Collectibles
This includes everything from first-edition books to vintage sneakers. Some appreciating luxury goods are less obvious but highly valuable.
What to know: Condition and authenticity matter. Niche markets (like vintage Rolex Daytonas or Nike Air Mags) can yield big gains, but require deep knowledge.
10. Luxury Home Upgrades
A well-executed wine cellar, chef’s kitchen, or smart tech system can make a luxury home more appealing and more valuable. Explore our recommendations on luxury home upgrades to improve your home’s resale value.
What to know:
Trends come and go, but quality materials and functionality never go out of style.
Final Word
If you’re still wondering, do high-end purchases appreciate? The answer is: some do, but only when chosen wisely.
Focus on luxury items that increase in value, not fleeting trends. When in doubt, stick to timeless design, proven demand, and real scarcity.
